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India Market Analysis

On the legal level, suppliers are required comprehensively comply with all the international conventions, national laws, and regulations dealing with child labor, the protection of the environment and working conditions.The working conditions in the retail industry must respect fundamental human rights, which includes dealing employees with respect, fairness, and equality.

Retailers are required to offer safe and healthy working environment; pay them to compensate for overtime, local industry standard wages or legal minimum wage; and in the case of providing housing facilities, retailers must assure personal hygiene, quietness, and reasonable privacy. In contrast, retailers must not make use of bonded or forced labor, child labor, illegal overtime, physical and mental disciplinary action, such as harassment.

Customer/Competitor Factors

The customers in India’s retail setup have varying preferences and this can be very demanding for the retailers to handle. In addition, competition in India is portrayed by numerous factors, such as: availability of retail space, credit, reputation, location, service, quality, price, product, assortment, etc. All the increasing number of new entrants is expected to intensify the competition. In such scenarios having a strong supply chain can provide the competitive advantage to the retailing firm. The SWOT analysis of Carrefour in India is as follow:


  1. One Of The Largest Hypermarket Chain In The World
  2. Strong Presence In International Market
  3. The Carrefour Group Has Over 10,000 Stores Globally
  4. Relatively Large Stores With Broad Non-Food Lines
  5. High Proportion Of Locally Sourced Products
  6. High Quality And Competitively Priced Products
  7. Hard Discounts On Products
  8. Selling Products With Its Own Private Label Brands
  9. High-Quality Maintenance


  1. Own Brands Are Relatively Underdeveloped
  2. Lack Of Global Logistics System


  1. Develop Private Label Products And Offer One-Top Shopping
  2. Joint Ventures And Acquisitions For More Expansion
  3. Open More New Stores In Lower-Tier Cities In China
  4. Expansion Of Different Types Of Products, Especially Non-Food Products
  5. Expansion Of ‘Green’ Market
  6. Provide Professional Services To Customers On Purchasing Of Food


  1. Fierce Competition With The Competitors
  2. Competitors Having A Higher Ranking
  3. New Players Entering Into The Retail Industry
  4. Increasing Costs And Lower Profitability
  5. Political