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Essay: Procter & Gamble Swiffer Sweeper

Swiffer Sweeper is a product manufactured and marketed by Procter and Gamble Company. It was introduced into the market in the year 2010 after thorough market research. The market strategists have come up with strategies, which will enable them, beat the competition from other companies. Swiffer Sweeper is a product that is used for cleaning floors of all kinds. It comes in different forms to ensure that it fits the different floors of different customers.

The product has attractive and encouraging words. It is assured that once a customer is not satisfied with the product, there is a 100% money-back guarantee. This is used to remove fears from the customers that they may buy the product, get dissatisfaction, and thus encounter losses. It is made of both wet and dry clothes so that a person can go for the best option with respect to the type of floor to be cleaned. The mops come with a cleaning solution that is ideal for all types of surfaces. The product cannot be compared with ordinary brooms because it is able to clean the far ends and corners of a house as well as the top roofs and shelves.

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