British Airways (BA) is one of the biggest airline operators in the UK. The company has wide range of products that include both scheduled and chartered services for transport of passengers, cargo freight services, and parcel and mail delivery services in addition to other services (BA.com, 2010).. With over five hundred destinations worldwide,

BA remains one of the leading organizations in the world. Despite these attributes, the company has a momentous potential to improve on its weaknesses and capitalize on its strengths.

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