Buy Essay Wal-Mart Business Model is Effective

To maximize profits the company embarks on a strategy that, as aforementioned, is distinctive from the rest. Wal-Mart’s business model is effective and hence it continues to record huge sales all over the world. Customer satisfaction and positive company brand give it a sustainable competitive edge (Burgelman et al, 2000, p. 34). Nevertheless, the model has great shortcomings although blurred by the company’s exemplary performance many people seem not to notice them.

Wal-Mart uses its resources base value to shake off competition emanating from other retail stores. Burgelman et al (2000) espouse that, the momentous revenues help the company to establish big outlets and acquire other businesses struggling to withstand the momentous competition (p.45). Earlier this year, the company acquired Massmart- one of the leading retail chains in South Africa.

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