Qualitative research is important in that it gives the unexplained implications of a problem that might not necessarily be evident quantitatively. For instance, quantitative clinical study may show that only 10 out of 100 women who smoke during pregnancy develop birth complications. However, a qualitative research would provide the magnitude of the incumbent effects of smoking during pregnancy.

Through qualitative analysis, it would be clinically dreadful to find that out of the 10 affected smokers, nine of them gave birth to mentally retarded babies. Such is a strong clinical implication directly attributed to smoking during pregnancy. While quantitative study only tells of a low probability of negative outcome, quantitative analysis substantiates a greater clinical impact. Thus, it provides a strong evidence of clinical advocacy for quitting smoking during pregnancy.

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