Product distribution is a very important thing when it comes to marketing a good. The distribution range is what usually determines the product accessibility and availability to the consumer and hence depending on the two, the sales of the product will also be affected. La Mer cream has been a success because of the distribution that has been done for the product ever since it was introduced into the market.
As per the 2010 NET sales via the distribution channel, the product was a huge success because of the various percentages contributed by the distribution of the product to its marketing. The distribution channels were; International Department Store 28%, U.S. Department Stores 27%, Perfumeries 13%, Retail Stores 9%, Travel Retail 9%, Salons/Spas 5% and Other 9% (Estee Lauder, 2010).