Everybody and especially the women aspire to be beautiful and admirable; have a flawless skin, perfect make-up, and shiny voluminous hair. The cosmetic products companies have been a real lifesaver for the women by manufacturing products that cater for all areas.

In order to reach more customers and register maximum profits in sales, cosmetic companies to employ unique marketing strategies. In this paper, I will focus on two such companies L’Oreal Group and Oriflame Cosmetics. These two have employed retail outlets and personal networking respectively to market their cosmetic products. I will also discuss the advantages and disadvantages of each marketing strategy.

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