When the 2010 World Cup went to Africa, the aforementioned issues were all present (Young, 2007). The unique thing about these particular games was that it was the first time an African country was hosting the games, and as such, South Africa had a large role to play even as it set the pace for the continent. After the announcement about the host country was made, preparations for the games began in earnest, and the government made every effort to make the games a success.

Between the months of June and July 2010, the streets of South Africa were awash with numerous people of different colors. To many in the continent and beyond, South Africa was the place to be, even as many companies came up with lucrative offers to those who were interested in traveling to South Africa and at least get the feel of the matches, or if one was lucky, they would get the opportunity to watch their team play.

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