In the prevailing era of science and digitization, the digital societies have gained a significant importance in the setting up of the ethical norms and practices that are followed by a certain environment. In the context of the study, it is said that most of the societies are under the high influence of the digital norms that are broadcasted on the media. Therefore, media is playing a significant role in the promotion and establishment of a certain mindset and its role cannot be ignored at all.
Ubiquity, Community, and the Network Society
After the prevalence of the media, the links associated with the media and the broadcasting is in continuous considerations. Therefore, the presence of the media over the extended region has enabled the people to get in touch with an extensive coverage of a subjected topic. Moreover, the media community and the network society is constantly posing the expression of mediating relations and the people are more prone to adopt the personality of a public figure communicated over the medium.
Social networking: digitally mediated friendships and relationships
After the introduction of social networking platforms like Facebook and Twitter, the world has faced an emergence of immense social relationships. After the globalization phenomenon, the globe shrank to the palm of a person. The sole reason has enabled the citizens to interact globally; thus tending them to establish social relationships. The establishment of mediated relationships and friendships has posed a strong sense of attachment among the people. This is turn is persuading the correspondents of the relation to develop a sense of ownership with the second participant of the relation. But at the same time, their restriction in terms of distance among the peers is helping in the emergence of a new threat that may be hazardous for the residents of this world. Therefore, such relationships should be discouraged in order to prevent further catastrophic outcomes.
Power and knowledge in the networked society
Media and sophisticated communication system have been successful in establishing a sense of reliance among the viewers to grasp the information from it. Moreover, the ever-growing reach of television and other communication devices are expanding vigorously; thus, enabling more people to interact with the medium. In the context of the study, it would not be wrong to state that, the media has gained a significant power in the past few years and has proved itself to be the easiest source to gather knowledge and information. Therefore, the strength of establishing a social relationship via media cannot be taken lightly and its significance should be considered accordingly.
Exclusion, inclusion and the digital divide
Internet use can be considered to as the transformation factor that is affecting almost every aspect of our public, private and work life. According to a study, it has been found that around 33% of UK has been indulged in the use of the internet. This shows that the use of internet has been gaining significant application. However, the inclusion of the internet over the extended period of time has posed a significant need over the past few years. On the other hand, most of the people rely on social interactions with peers to gather the information. Therefore, it can be concluded the digital divide is entirely based on the human perception and the familiarity with the technology.