The digital business environment is a simulated “environment” created the applications of one or more computers and networking for the business purposes. The digital environment is the modern arena for business activities which use varieties of computer and networking technologies. It is observed that modern businesses strategies are directed towards employing digital environment so their extent of using it is increasing, it is also important to note that dependency on the digital environment is on the rise progressively.
The paper will look at how the competitive business environment gives the shape which digital business environment is in today. There may be risks and threats at any time in business context, however, effective measures can be taken to eliminate or else minimize such threats and availed opportunities can be made advantageous. Manchester like any other successful business corporation is clashing with its competitors like Liverpool, Chelsea, Arsenal, Barcelona Football Club and many others. However, all these threats and opportunities can be balanced against the digital environment. Digital Environment may be the composite of all many actions, realities, certainties into a perceptible experience of an altered mode of being.
Digital Environment may be the composite of all many actions, realities, certainties into a perceptible experience of an altered mode of being. Manchester has immense digital ground and fellowship from customers and users; it is also the fact that Manchester is heavily dependent on the digital ground for its success and development. The website of Manchester is contains of market-oriented maps and customer segments with preferable options and convenience. The main line of the website goes as “shop 24/7 the official online megastore” which defines the structure as well as service of the corporation. It is divided into many customer segments where they can do shopping activities. The site contains customer segments as, company information, stock information, financial information, and other official options as press releases, event center, and corporate governance.
The ‘value configuration’ in operation, showing how value is created for the customer in the digital environment: It is the contribution of any business which may generate value. Such value may assume the shape of digital technology, fresh merchandises or else services, marketplace uses, construction competence, or procedure development. This may add in new distribution channel partners, network affiliates, software revisions, in addition to technology platforms as well. In accordance with the resource-based assessment of the business, a value configuration ought to be valuable, infrequent, unique, as well as non- substitutable.
The progressive changes in communications as well as media equipment (for instance mobile technologies, large-scale analytics, online social network structures, cloud computing and so) produces a huge quantity of informational data for all involved parties namely clients and corporations which may be effortlessly as well as quickly easy to get to. This very age of digital revolution of financial as well as social structures, has been significant insinuations for in what way value is produced and arrogated in such particular structures. What is more, the universal incorporation of economic markets has been on constant increase so the reputation of depositors for commercial choices are generally expanding. In the consequence, management is progressively detained answerable for doings for instance publicity campaigns for that the economic influence is too difficult to bring on the surface.